LG Electronics Unveils New Ad for 'Steam Appliances' That Eliminate Viruses and Bacteria

Removal of 99.99% Harmful Bacteria Including Pseudomonas aeruginosa and Klebsiella pneumoniae

LG Electronics introduced key products equipped with TrueSteam, such as dryers, stylers, dishwashers, and the all-in-one washing and drying Tromm WashTower, through a new commercial video.

[Asia Economy Reporter Dongwoo Lee] LG Electronics announced on the 22nd that it has launched a new TV commercial that allows viewers to visually confirm the steam technology applied to home appliances.

The commercial released by LG Electronics introduces products equipped with TrueSteam, such as dryers, stylers, dishwashers, and one-body washer-dryers, with the tagline, "In these times when a clean and healthy family life is more precious than anything, nothing is more reassuring than steam sterilization."

In particular, the ad focuses on explaining the principle of TrueSteam, which is properly boiled at 100 degrees Celsius, based on 17 years of accumulated steam technology expertise. It maximizes the distinctive advantages of steam that removes not only invisible viruses and bacteria but also odors.

LG Electronics explained that it has registered over 1,000 steam-related patents domestically and internationally in the home appliance sector, including TrueSteam.

The steam sterilization course in the LG Tromm Dryer Steam ThinQ and Tromm WashTower removes 99.99% of harmful bacteria such as Staphylococcus aureus, Pseudomonas aeruginosa, and Klebsiella pneumoniae, according to tests by the Korea Apparel Testing & Research Institute.

These three steam-specialized courses can manage not only drying wet laundry but also keeping shirts, bedding, and padding comfortable. These courses have been verified by the Korea Apparel Testing & Research Institute to remove 99% of odors embedded in fabrics, such as sweat smells.

The LG Tromm Styler sterilizes 99.99% of harmful bacteria on clothes with TrueSteam and eliminates odors and house dust mites. The hygienic sterilization standard course of the Styler removes 99.99% of Pseudomonas aeruginosa, Klebsiella pneumoniae, and Escherichia coli, according to tests by the Korea Institute of Science and Technology.

The hygienic sterilization virus course removes 99.9% of the H3N2 influenza virus, according to experiments by the Graduate School of Public Health at Seoul National University.

The LG Dios dishwasher, tested by the Korea Testing & Research Institute of Chemical Industry, removes 99.999% of harmful bacteria such as Escherichia coli, Salmonella, and Listeria with its steam-applied sterilization washing course. The same course tested by the World Kimchi Research Institute removes 99.999% of norovirus, hepatitis A virus, and enterohemorrhagic Escherichia coli.

Kyungah Park, Executive Vice President of Brand Communication at LG Electronics, said, “As customers’ interest in hygiene and convenience increases, we will carry out various marketing activities so that more customers can experience the differentiated customer value of TrueSteam.”

This content was produced with the assistance of AI translation services.