Changwon Jindong Mideodeok Wins 'Korea Representative Brand Award in Seafood Category'

Jung Hye-ran, Changwon City Deputy Mayor (fifth from the left), and Choi Yoon-deok, CEO of Mideodeok English Cooperative Corporation (fourth from the left), are posing for a commemorative photo after receiving the Grand Prize at the '2020 Korea Representative Brand Awards' ceremony. (Photo by Changwon City)

[Asia Economy Yeongnam Reporting Headquarters, Reporter Kang Woo-kwon] Changwon City in Gyeongnam announced on the 21st that Changwon Jindong Mideodeok won the grand prize in the seafood category at the '2020 Korea Representative Brand Awards' ceremony held at the Shilla Hotel in Seoul.

This representative brand survey was conducted by the Korea Representative Brand Awards Selection Committee, evaluating various items such as initial brand awareness formed among consumers, auxiliary recognition, brand distinctiveness, reliability, and quality for fair and objective brand evaluation. This year, the best representative brands were selected in 27 different fields.

Changwon Jindong Mideodeok earned the highest score in the evaluation items by competing with seven representative seafood products from regions nationwide in this consumer survey, winning the honor of the Korea Representative Brand Award for the first time this year. At the awards ceremony, Choi Yoon-duk, CEO of the Mideodeok Fisheries Cooperative Corporation, attended.

The process of Changwon Jindong Mideodeok evolving from a pirate organism to a regional representative seafood product involved research and trials with Changwon City, local fisheries cooperatives, fishermen's organizations, and research institutes. Full-scale aquaculture began in 2000, and currently, about 3,000 tons, accounting for 70% of the national production, are produced and distributed from 74 aquaculture farms in Jindong Bay, Changwon.

In particular, it has been certified as an excellent seafood product with geographical characteristics by the National Fisheries Products Quality Management Service and registered as Geographical Indication No. 16. It is also processed into various products such as powder and salted seafood using Mideodeok, with patents registered, and is being developed into diverse products.

Jeong Hye-ran, the second vice mayor, stated, "We will strive to improve the quality of Changwon Jindong Mideodeok so that it continues to be a seafood product loved by the public and do our best to maintain the brand's reputation."

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