Gwangju Shinsegae and Jeonnam Province Hold Direct Market for Excellent Agricultural and Marine Specialty Products

Until the 28th on the 1st floor of Shinsegae Department Store

[Asia Economy Honam Reporting Headquarters Reporter Shin Dong-ho] Gwangju Shinsegae Co., Ltd. (CEO Lee Dong-hoon) announced on the 21st that it will hold a win-win marketplace for direct transactions of excellent agricultural, marine, and special products in cooperation with Jeonnam Province until the 28th.

This is the second time the win-win marketplace is being held following last month, with participation from 20 cities and counties in Jeonnam and 26 farms, taking place on the first floor of Shinsegae Department Store.

Additionally, an event has been prepared where consumers who purchase more than 30,000 KRW will receive 500g of Jeonnam rice daily, limited to the first 100 customers each day during the event period.

Representative items include Yeosu Dolsan Gat Kimchi (100g) for 1,500 KRW, Suncheon traditional soybean paste (1kg) for 23,000 KRW, Damyang wild herb chili paste (1kg) for 40,000 KRW, Gokseong Baeksemi rice (1kg) for 6,000 KRW, Jangheung Moringa powder (80g) for 13,000 KRW, Muan stake-type Gopchang seaweed (100 sheets) for 17,000 KRW, Naju Alstroemeria flowers (1 bunch) for 5,000 KRW, Jangseong Samchae octopus jeotgal (100g) for 4,500 KRW, Jangseong semi-dried persimmon Duteop rice cake (80g) for 2,500 KRW, Gangjin sword bean tea (80g) for 10,000 KRW, Goheung garlic (half box) for 12,000 KRW, and Hwasun paprika (5kg) for 35,000 KRW, among over 170 items.

To prevent the spread of COVID-19, Jeonnam Province will thoroughly manage hygiene by ensuring participating company workers wear masks, sanitary gloves, and caps, use hand sanitizers, and strictly prevent large crowds from gathering during the event period.

Kang Jong-chul, Director of Agricultural and Food Distribution Division, said, “This is a great opportunity to revitalize the depressed farming and fishing communities and to showcase Jeonnam’s excellent agricultural, marine, and special products to consumers. We plan to expand regular direct transaction marketplaces to department stores in other regions such as Seoul and Daegu.”

Lee Dong-hoon, CEO of Gwangju Shinsegae, said, “We are pleased to provide direct support to local farmers and fishermen who are struggling with decreased sales by expanding sales channels for Jeonnam’s excellent agricultural, marine, and special products.”

Meanwhile, last month, Gwangju Shinsegae held a win-win marketplace in cooperation with Jeonnam Province to secure sales channels for farmers and fishermen facing difficulties due to the prolonged COVID-19 crisis.

Over five days, sales reached 186 million KRW, greatly helping increase farm income, and contracts were even signed with Gokseong rice (Baeksemi) and apple companies for store entry.

Gwangju Shinsegae plans to sign an MOU on the 25th to establish organic cooperation for expanding sales channels of agricultural, marine, and special products from each city and county in Jeonnam. Along with this, a tape-cutting ceremony will also be held on the first floor.

This content was produced with the assistance of AI translation services.