SKB Strengthens Content with Local Channel Specialized Programs

[Asia Economy Reporter Kim Heung-soon] SK Broadband announced on the 21st that it will produce specialized programs for regional channels to strengthen content competitiveness.

The production of specialized programs for regional channels by SK Broadband, which completed its merger with T-Broad on the 30th of last month, was carried out through a public contest by the Korea Broadcasting Video Production Association to encourage participation from small and medium-sized production companies struggling due to the recent COVID-19 pandemic.

The specialized program contest, held in two categories: social value and free planning, selected "Let's Buy Value (Gachi Sapsida)" and "Bucket List Travel Pomseng Pomsah" after internal screening.

"Let's Buy Value" received high marks for its intention to meet with local "Nopo" (long-established stores passed down through generations) and small business owners, listen to their stories, and jointly consider revitalizing the local economy. "Bucket List Travel Pomseng Pomsah" is a road variety show featuring middle-aged friends that will vividly deliver various local attractions and experiences to viewers' living rooms.

SK Broadband will fully support the production costs of the two selected works, each planned for 13 episodes. Viewers will be able to watch these programs from July through SK Broadband's regional channels, B tv VOD, and social network services (SNS).

Ko Young-ho, head of SK Broadband's CATV Business Division, stated, "We will produce high-quality specialized programs that richly capture regional characteristics while adding social value and entertainment. We will continue to promote content discovery through cooperation with small and medium-sized production companies to enhance customer satisfaction."

This content was produced with the assistance of AI translation services.