"Fun and Gifts"... Discovering 'Jipkok' from Small and Medium Enterprises

Woongjin ThinkBig 'Obrain Language Play', Happycall 'Joyful Home Meal Festa Happy World' Promotion, Kyowon Group Wells Seedling Cultivator and Plant Cultivator (from left).

[Asia Economy Reporter Kim Daeseop] Amid the spread of the novel coronavirus infection (COVID-19) and the resulting decline in face-to-face activities, small and medium-sized enterprises are introducing various products that can be enjoyed at home. There is also an online promotion with an amusement park theme where customers can shop from home and receive free gifts.

According to the industry on the 16th, Woongjin ThinkBig recently launched the Woongjin Book Club infant brain development play series "Obrain Language Play." Obrain Language Play is a play series designed to stimulate the cerebral cortex responsible for language and thinking, allowing children to easily recognize language through word play at home.

This series consists of a total of 39 items, including picture books that stimulate language senses, play tools, and digital content.

Kyowon Group released the "Saessak Jaebae-gi" (Sprout Cultivator) through its health appliance brand Wells on the 11th. This new product is a rental item introduced for beginners starting to grow plants by cultivating sprout vegetables. When renting the sprout cultivator, barley sprouts and red kale sprout seeds are delivered every two months. According to the company, each packet can be cultivated for about 5 to 10 days to enjoy fresh sprout vegetables.

Following the previously introduced plant cultivator "Wells Farm," Kyowon Group has expanded customers' options to easily experience plant cultivation at home by launching the sprout cultivator.

Kitchenware company Happycall is running the "Joyful Home Meal Festa Happy World" promotion on online shopping malls such as Happycall Mall until the 24th. This promotion was planned to help consumers who have been eating more meals with their families at home due to the spread of COVID-19 enjoy their home dining life more.

Customers can purchase Happycall products such as frying pans at discounted prices through amusement park-themed promotions on online shopping malls including the official Happycall mall, Lotte iMall, and GS Shop. The official Happycall mall provides a "Happy World Magic Pass" coupon that offers discounts to logged-in customers.

Various free gifts are also prepared. Among customers who purchase over 30,000 KRW, 400 will receive a "Dual Silicone Turner." Additionally, purchasers will be entered into a draw to win "Happy Money Online Gift Certificates (20 winners)" and "Baskin Robbins Ice Cream Cakes (10 winners)."

An industry official said, "We hope the Happy World event, prepared so that customers can relieve some of their frustration and enjoy themselves, will be an opportunity to acquire kitchenware necessary for staying at home and home cooking." Another official added, "Interest in home gardening, where edible plants or vegetables are grown directly, is increasing."

This content was produced with the assistance of AI translation services.