LF Champion, Ranked No.1 in Sales on Coex Mall Opening Day

[Asia Economy Reporter Yujin Cho] Lifestyle culture company LF (CEO Kyusik Oh) announced on the 15th that the official global brand store of the global sports casual brand Champion, which opened on the 1st of this month at Seoul COEX Mall, ranked first in sales in the youth fashion category at COEX Mall on the day of its opening.

LF decided to launch Champion, a global leading sports casual brand, in Korea due to the rapid growth of the domestic youth fashion market. Last month, Champion was introduced on LF's official online shopping mall, LF Mall, showcasing the entire global line of Champion, including the Asia line mainly distributed in the domestic market as well as the U.S. and European lines, to the Korean market.

The Champion global store, officially opened at Seoul COEX Mall with a store size of about 70 pyeong, is an official global brand store where customers can find various products from the brand's U.S., Asia, and Europe lines all in one place. Despite the COVID-19 pandemic, over 1,100 visitors gathered on the opening day, creating a great success. Since then, hundreds of customers from various age groups, including enthusiasts, families, and couples, have visited daily, surpassing 10,000 visitors within two weeks of opening.

In particular, popular Champion items such as graphic short-sleeve T-shirts and crewneck short-sleeve T-shirts featuring the Champion brand’s ‘C’ logo showed strong sales, selling out in less than a week after the store opened. Products from the European, Asian, and U.S. lines have all shown consistently excellent sales responses.

The Champion global brand store at COEX features a street-style store design that actively utilizes barbed wire, pipes, and drainage nets, aiming to deeply connect with the sensibilities of its core teenage customer base. Additionally, various signs and props that reflect the long history of the Champion brand, founded in 1919, are displayed inside the store, adding an enjoyable element for visitors to discover.

Meanwhile, Champion, which started as a sportswear brand in 1919, has continuously evolved with the times and has gained significant attention by releasing collaborative collections with global street brands dominating the worldwide fashion scene, such as Vetements and Supreme.

This content was produced with the assistance of AI translation services.