Why Did Busan Godeungeo and Eomuk Rush to Naver?

Busan City Supports 15 Local Specialty Product Companies to Enter 'Smart Store'

A view of Busan City Hall. Busan City is launching a support project to help 15 local specialty product companies enter the Naver Smart Store.

[Asia Economy Yeongnam Reporting Headquarters, Reporter Kang Sharon] Fifteen companies in the Busan area, known for producing famous local specialties such as Gijang seaweed, anchovy fish sauce, and fish cake, are joining Naver's online shopping mall Smart Store, the largest portal site in Korea, surpassing offline sales.

On the 15th, Busan City announced that due to the sharp decline in offline consumption caused by the novel coronavirus disease (COVID-19), it plans to select 15 premium specialty product manufacturers in the Busan area and support their sales on Naver Smart Store to alleviate the economic difficulties of farmers, fishermen, and small business owners in the food service industry.

This project is part of the "Online Market Development for Local Agricultural and Specialty Products and Promotion and Sales Activation of Local Products" jointly conducted by the Ministry of the Interior and Safety and Naver.

In Busan, 15 companies registered as "Busan Premium Seafood Trademark Companies" and "Busan Excellent Food Companies" among local agricultural and specialty product manufacturers were selected.

These companies can open Naver Smart Stores and sell online without paying the 2% sales commission. Naver also provides the online sales platform. Promotional and sales activation events for these companies' products will be additionally held in the "Paldo Market" special exhibition.

Support is not limited to joining the Naver Store and promotions. They will also be exposed on government online channels, and Busan City will conduct promotions through its website, YouTube channel, SNS, and various other media.

This project features Busan's representative seafood products such as Gijang seaweed, laver, and kelp, as well as the representative local dish, dried yellow corvina. Excellent products that remind people of Busan, such as fish cake, jeonbyeong (Korean pancakes), and myeongran (pollock roe), are also waiting for clicks from consumers nationwide.

A Busan City official said, "The online market development support project helps local sellers enter new markets and increase sales, while allowing consumers to easily purchase good products non-face-to-face."

This content was produced with the assistance of AI translation services.