Casamia Signs Marketing Partnership Agreement with Samsung Card

At the 'Casamia-Samsung Card Business Partnership Agreement Ceremony' held on the 12th, representatives and employees of Casamia and Samsung Card are taking a commemorative photo. From the left: Casamia Yoo Hyung-ho, Head of Sales Strategy Team; Kim Chan-hoo, Support Manager; Hong Jung-pyo, Sales Manager (Executive Director); Lim Byung-sun, CEO; Samsung Card Kim Dae-hwan, CEO; Park Kyung-guk, Vice President of Personal Sales Headquarters; Na Yong-dae, Head of Merchant Marketing (Executive Director); Choi Jung-hoon, Head of Merchant Marketing Team 1.

[Asia Economy Reporter Kim Jong-hwa] Shinsegae's living & lifestyle brand 'Casamia' announced on the 13th that it has signed a marketing business partnership agreement with Samsung Card at the Samsung Headquarters Building in Jung-gu, Seoul.

The business agreement held on the 12th was attended by key executives from both companies, including Lim Byung-seon, CEO of Casamia, and Kim Dae-hwan, CEO of Samsung Card.

Through this agreement, the two companies have agreed to actively cooperate in developing services that provide more practical benefits to customers, such as launching co-branded cards. They also plan to explore joint marketing activities utilizing big data and future business expansion plans.

Casamia expects that collaboration with Samsung Card will enable the development of new business models and services to respond to rapidly changing consumer trends. As the first step, reflecting the increasing trend of 'homebodies' due to the spread of COVID-19, they plan to introduce new services that enhance online purchase benefits.

Yoo Hyung-ho, Head of Sales Strategy Team at Casamia, said, "Through this partnership with Samsung Card, we expect to provide higher-level benefits and services to customers of both companies," adding, "We will continue to introduce various marketing activities targeting the rapidly changing tastes and needs of customers."

Marking its second anniversary since joining the Shinsegae Group this year, Casamia is accelerating efforts to strengthen its market position by prioritizing differentiated brand experiences and enhancing customer trust through collaborations in various fields.

Since last year, Casamia has been expanding a complex store where customers can experience home appliances and furniture together with Samsung Electronics. Last month, it opened the 'Living Power Center' in Giheung, Yongin, in collaboration with Samsung Electronics and Starbucks, showcasing an evolved form of collaboration strategy.

Through this partnership with Samsung Card, Casamia plans to expand its collaboration into the financial sector and lead lifestyle culture services.

This content was produced with the assistance of AI translation services.