The Return of the Bestseller... Seven Eleven Relaunches 'Choco-neun Saeup Pyeon'

[Asia Economy Reporter Seungjin Lee] Seven Eleven announced on the 13th that it has newly re-released its private brand (PB) snack 'Choco-neun Saeup-pyeon'.

'Choco-neun Saeup-pyeon' is Seven Eleven's representative PB snack first launched in 2014. It is an experimental product that coats shrimp crackers with chocolate, which at the time attracted attention for its unique combination and led the now-trendy 'sweet and salty' craze.

At the time of its launch, 'Choco-neun Saeup-pyeon' received positive reviews from consumers for its harmonious blend of the salty taste unique to shrimp and the sweet taste of chocolate, gaining popularity through word of mouth and creating a sensation in the convenience store snack market. It surpassed Saeukkang, considered the original shrimp cracker, to become the top seller in Seven Eleven's snack category and set a record for selling 1 million units in the shortest period.

It was also the first case of a convenience store's own product entering large supermarkets, and in 2015, responding to consumer demand for larger quantities, a bulk version was released.

The newly renewed 'Return of Choco-neun Saeup-pyeon (1200 KRW, 35g)' retains the original product features while increasing the shrimp content to further maximize the sweet and salty taste, enhancing both flavor and texture.

In particular, to prevent chocolate from melting and sticking to hands during the summer, the cocoa solids content was increased to newly renew the chocolate coating. This prevents chocolate from sticking to hands, allowing for a cleaner eating experience, and it tastes even better when frozen.

Kwon Rang, Seven Eleven's snack MD (Merchandiser), said, “Choco-neun Saeup-pyeon is a representative PB snack of Seven Eleven that had many consumer requests for re-release after being discontinued. With the renewal improving product quality, we expect a second heyday.”

This content was produced with the assistance of AI translation services.