Shared Kitchen Kitchen Valley Launches Support Promotion for Small Business Owners Struggling Due to COVID-19 View original image

Kitchen Valley, a shared kitchen brand supporting small-capital delivery startups, announced on the 12th that it will run a promotion offering a 50% discount on monthly usage fees throughout May to support F&B small business owners who have been hit hard by the COVID-19 crisis.


Through Kitchen Valley's small business support promotion, partners will receive a 50% discount on monthly usage fees and exemption from sales commissions for the first three months. This program is expected to enable entrepreneurs to start delivery businesses in major commercial areas such as Gangnam and Gwanak by reducing initial investment costs by 50%. Additionally, if the contract is extended after three months, extension benefits will be provided depending on the location of the branch.


A Kitchen Valley representative stated, "Many self-employed individuals have suffered over the past two to three months due to COVID-19, and it is difficult to find ways to recover. As part of this small business support program, we planned to offer delivery-only shared kitchen services at a much more affordable price than before to enable small-capital startups as a way to share the burden."


A shared kitchen (cloud kitchen) is a system where kitchen facilities are provided and can be rented for the desired period. In particular, unlike other shared kitchen companies that are basically close to rental businesses, Kitchen Valley has a structure with data analysis experts and growth operation teams dedicated to improving delivery sales and profitability. They not only collaborate on each partner company's business but also provide education and support for the entire process, including brand logo creation, photography, registration on various delivery apps, menu composition, and operation.


Since all activities other than cooking are handled by Kitchen Valley’s in-house staff, business operations can be managed with minimal personnel. This significantly reduces costs that can be burdensome at the startup stage, such as rent, key money, store interior expenses, and kitchen facility costs.


Kitchen Valley is a delivery-specialized shared kitchen platform equipped with facilities such as hoods, sinks, and refrigerators designed by a professional architecture and design team. Since opening its first branch in Seocho in 2019, it has expanded to various locations including Gwanak, Bundang, and Incheon, making it one of the largest in the industry.


According to the Fair Trade Commission, domestic delivery apps have grown more than tenfold over the past five years, with the market size estimated to reach 3 trillion KRW and users numbering around 25 million. Considering the rapid growth of delivery apps and the increasingly diverse consumer food demands, Kitchen Valley, a delivery-specialized shared kitchen, is also expected to experience steep growth.


Meanwhile, partners of Kitchen Valley can use essential delivery apps and delivery agency services at discounted commission rates through partnerships. They also receive consulting services tailored to the delivery area, including menu customization, pricing structure, and new branch expansion.



Kitchen Valley’s various support services for small business owners aiming to start with small capital are expected to continue attracting industry attention.


This content was produced with the assistance of AI translation services.

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