Beanpole Collaborates with Late Artist Han Young-su

[Asia Economy Reporter Yujin Cho] Beenzino, the traditional casual brand of Samsung C&T Fashion Division, announced on the 12th that it has launched a collaborative product with the late photographer Han Youngsoo, a pioneer of Korean advertising fashion photography, to strengthen its branding as a sustainable brand following its brand renewal.

Han Youngsoo, who passed away in 1999, began his career with the first realism photography research group ‘Sinsunhoe’ and uniquely captured the socioeconomically newly emerging Korean society after the Korean War through his own perspective.

Beenzino designed T-shirts, shirts, and pants featuring modern colors and graphics by utilizing Han Youngsoo’s works, which are famous for their oriental and original style.

The products incorporate lyrical and attractive photographs depicting everyday life in Seoul during the 1950s and 1960s, selected from three photo books published by the Han Youngsoo Foundation: Seoul, Modern Times, River in Time, and Dreamlike Days.

The T-shirts from the Beenzino and Han Youngsoo collaboration are available in white, melange gray, beige, and sky blue, priced at 99,000 KRW. Shirts come in khaki and brick colors at 169,000 KRW, pants at 149,000 KRW, and scarves range from 139,000 to 199,000 KRW.

Namyoung Park, General Manager of Beenzino Business Division, said, “Beenzino has expressed the beauty of Han Youngsoo’s use of empty space and his mature and sophisticated aesthetic design in the products,” adding, “We will continue to provide brand experiences through products and services to firmly establish the brand identity based on the originality of Korean sentiment, culture, and philosophy.”

This content was produced with the assistance of AI translation services.