Nexon Racing and Sports Rise... 'Kart Rush Plus' and 'FIFA Mobile' Forecast a Sensation

Great Interest Even Before Release Based on a Solid Fanbase IP

[Asia Economy Reporter Jin-gyu Lee] Nexon's racing and sports genre mobile games are expected to gain popularity.

According to Nexon on the 7th, Nexon conducted a closed beta test for EA Sports FIFA Mobile (hereinafter FIFA Mobile) from the 3rd to the 13th of last month, and has been conducting global pre-registration for KartRider Rush+ since the 16th of last month.

All of these mobile games require intense competition and precise control, and are based on intellectual property (IP) with a solid fan base, attracting great interest from gamers even before their release.

KartRider Rush+ began global pre-registration on the 16th of last month ahead of its official release scheduled for the first half of this year. On the first day, it ranked among Naver's trending search terms, achieving 1 million pre-registrations in one day, 2 million by the fourth day, and 3 million within a week.

The pre-registration attracted gamers not only from Korea but also from Asia, North America, Europe, and South America. This shows anticipation from various regions beyond Asia, where the original online game is beloved. Attention is focused on whether KartRider Rush+, boasting driving optimized for the mobile environment, can be recognized by global users and succeed in the market.

Meanwhile, Nexon signed a publishing contract with EA for FIFA Mobile in the Korean region in March and conducted a closed beta test last month. FIFA Mobile, which allows users to directly form squads and control players on the mobile platform, offers vivid on-site sensation and player immersion as its strengths.

FIFA Mobile is an EA franchise game and the only mobile soccer game to exclusively use the FIFA license, allowing players to meet real clubs and players in the game through regular roster updates. It supports automatic and manual controls as well as gesture and button operations, enabling users to move players directly and enjoy dynamic soccer, which is a key point anticipated by gamers who like the sports genre.

A Nexon official stated, "We have been busy preparing from the closed beta test of FIFA Mobile throughout April to the global pre-registration of KartRider Rush+," adding, "Since racing and sports have been relatively niche genres in the mobile market, we believe that if we compete with highly complete games, we can achieve good results."

This content was produced with the assistance of AI translation services.