'LG Velvet' Hosting Online Fashion Show... Fashion Stylist Han Hye-yeon Also Joins

LG Velvet Hits the Runway... Model Wearing Outfit Highlighting Colors
Styled by Han Hye-yeon Herself

[Asia Economy Reporter Han Jinju] LG Electronics' mass-premium phone 'Velvet' took the stage at an online fashion show. This special event highlighted the Velvet's four colors that change depending on the light. The smartphone was presented in a new format of a fashion show, based on the idea that it is a 'tool for self-expression.'

On the 7th, LG Electronics held an online launch event introducing the Velvet, which boasts strong design features. To practice social distancing due to the novel coronavirus (COVID-19), they prepared an online fashion show instead of an offline launch event. Models appearing in the online fashion show wore outfits emphasizing the Velvet's colors and design, carrying the Velvet like a crossbody bag.

The stylist who styled the models' outfits is Han Hye-yeon, a famous stylist known by the nickname "ShuSsu" (Superstar Stylist). Han Hye-yeon said, "I don't know much about smartphones, but I liked the design of the LG Velvet, so I decided to participate in this project," adding, "Even products with similar designs can feel completely different due to subtle details. The LG Velvet has 'highly refined details.'"

After the fashion show, influencers introduced the strengths of the LG Velvet's design and functions. YouTuber Youngguknamja, who has 3.84 million subscribers, filmed a cooking video using the LG Velvet. Youngguknamja evaluated, "Large-screen smartphones are generally too wide, making them uncomfortable to hold with one hand. Despite its large screen, the LG Velvet is very easy to operate with one hand."

Review specialist YouTuber The Edit filmed a video on the subway to experience features specialized for video shooting. They introduced the footage using the 'Voice Out Focus' feature, which distinguishes background noise from voice, and the 'Time Lapse' feature, which compresses recorded videos into short clips. The Edit said, "You can shoot stylish videos with just the LG Velvet."

The LG Velvet will accept pre-orders starting on the 8th and will be released domestically on the 15th. It features a 6.8-inch large screen but has a slim design with a width of 74.1mm and a thickness of 7.8mm. The rear camera is arranged vertically like a falling water droplet, and the front and rear edges are gently curved to fit comfortably in the hand. The retail price is 899,800 KRW.

Shin Jae-hyuk, head of mobile marketing at LG Electronics, said, "Smartphones are tools for self-expression like clothes, bags, accessories, and cosmetics," adding, "We prepared this program to introduce the high design value of the LG Velvet."

This content was produced with the assistance of AI translation services.