XM3 Effect... Renault Samsung's Domestic Sales Up 78.4% in April
[Asia Economy Reporter Kiho Sung] Renault Samsung Motors recorded a domestic sales performance of 11,015 units in April, marking a 78.4% increase compared to the same period last year. However, total sales including exports declined by 4.6% year-on-year to 13,087 units. Despite the global automotive market downturn caused by the COVID-19 pandemic, strong performance of the XM3, launched in March, helped the company hold its ground in the domestic market.
Renault Samsung Motors announced this on the 6th through a public disclosure. In April, despite the impact of COVID-19, the XM3, launched on March 9, sold 6,276 units, driving overall sales performance. Among the total XM3 sales, the top trim TCe 260 RE Signature accounted for 63%. The XM3 set a record in Renault Samsung Motors’ history by surpassing 10,000 cumulative deliveries in the shortest period of 49 days.
Although QM6 sales decreased compared to the previous month, April sales reached 3,576 units, a 29.9% increase year-on-year, demonstrating its continued strength as Renault Samsung Motors’ flagship model. Gasoline models accounted for 42.8% of total sales, while LPG models made up 54.3% (1,943 units). Since LPG general sales were permitted in March last year, the QM6 LPe has firmly maintained second place in the overall LPG passenger car market, which positively influenced the year-on-year sales increase.
The SM3 Z.E., the only sedan-type electric vehicle in the domestic market, sold 139 units in April, a 43.3% increase compared to the same period last year. The newly introduced facelift model, NEW Renault Master, launched on March 16, sold 221 units, recording a 28.5% increase compared to the previous month and a 44.4% increase year-on-year. It has shown steady sales growth for two consecutive months following last month.
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Renault Samsung Motors’ April export performance included 2,031 units of the QM6 (export name Koleos) and 39 units of the Renault Twizy. Overall, exports decreased by 72.5% compared to the same period last year.
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