Parents Separated by COVID-19... Increased Demand for Parents' Day Gifts

Reviving Consumer Sentiment in Family Month
Hotel Stays, Dining, and Experience Events
Keeping Pace with Untact Consumption Trends
Convenience Store Gifts Also Becoming More Diverse

[Asia Economy Reporter Seungjin Lee] The distribution industry continues the May sales boom with Parents' Day following the six-day golden holiday including Children's Day.

On the 6th, the industry reported that Jeju Shilla Hotel has launched the 'Family Love Package' tailored for a spring family trip where three generations can stay together in celebration of Family Month. This package offers a 2-night, 3-day stay with two rooms for grandparents, parents, and children, including breakfast and various experience programs. Grandparents can enjoy the 'Natural Trekking' outdoor activity program, accompanied by leisure experts, to fully experience Jeju's spring on Olle Trails or Oreums. An event is also prepared to create and deliver a surprise thank-you video for parents on Parents' Day. Before the trip, photos, videos, and messages that parents have wanted to say can be sent to a professional video company, and the related video will be screened in the room where the parents stay at check-in.

Lotte Hotel Seoul is holding an event to express gratitude to parents with delicious meals and carnations in celebration of Parents' Day. When ordering a lunchbox from Momoyama or the signature select lamb rack box from Delica Hans at Lotte Hotel Seoul, the first 100 customers will receive a special carnation made by Lotte Hotel Seoul.

Convenience store chains have also introduced unique products and services for Parents' Day. Seven Eleven is offering over 50 types of 'Family Love Gift Sets' for Family Month in May and will run the event until the end of this month. Seven Eleven's 'Family Love Gift Sets' can be checked and purchased through pamphlets available at stores nationwide and are operated as delivery-only products. For Parents' Day gifts, Seven Eleven prepared two types of carnation bouquets and four types of health functional foods including 'Jungkwanjang Thank You Set' and 'Jungkwanjang Everytime Longest.' For gifts for family and relatives, they also introduced 10 types of home appliances such as 'Zespa LED Mask' and 14 types of imported luxury bags and wallets from brands like Montblanc and Ferragamo.

Earlier, GS25 changed its carnation sales method, which had focused on offline stores, to online-offline order sales and individual delivery in line with the spread of contactless consumption trends. The carnations launched by GS25 as order and delivery products include four types: two collaborated with Kkukka ? ▲Carnation Bouquet ▲Red Bouquet ? and two with Flower365 ? ▲Carnation Basket ▲Premium Basket. The Carnation Basket and Premium Basket consist of carnations, statice, and star chrysanthemum, and are handcrafted with the freshest flowers at the time of shipment. The Carnation Basket is made directly by Plus365 and shipped by courier, while the Premium Basket is made at Flower365’s affiliated flower shops near the customer's delivery location and then delivered to the customer.

Asung Daiso is holding a Family Month special exhibition in May. This exhibition strengthens last year's popular Parents' Day product categories such as allowance boxes and gift artificial flowers. Parents' Day gift items are composed of budget-friendly products to express gratitude to parents. The popular 'Allowance Cake Making KIT' and five types of allowance boxes, which were highly popular as practical gifts last year, are prepared.

Meanwhile, an analysis of sales data during the Family Month promotion period (20th to 28th) by eBay Korea, which operates Gmarket and Auction, showed that sales of popular gift items increased by 43% compared to the same period last year. In particular, sales of Parents' Day gifts for parents who could not be visited often due to COVID-19 increased by 68%. Health-related products were popular gift items. Sales of health and medical products for Parents' Day increased by 170% compared to last year. Health measurement devices such as massagers (113%) and eye health products (58%) were popular, and sales of respiratory and sleep health products increased sevenfold (634%).

This content was produced with the assistance of AI translation services.