Samyang Foods Launches New Snack Product 'Sattobap Garlic Butter Flavor'

[Asia Economy Reporter Lee Seon-ae] Samyang Foods announced on the 6th that it has launched a new product in the SattoBap series, ‘SattoBap Garlic Butter Flavor.’

The new product ‘SattoBap Garlic Butter Flavor’ is made primarily from corn flour, giving SattoBap its characteristic soft texture, and is seasoned with a savory and slightly salty garlic butter flavoring.

SattoBap, launched in 1986, has secured a loyal consumer base with its consistently mild and clean taste, and has introduced various flavors in line with trends over the years.

The newly released SattoBap Garlic Butter Flavor is expected to appeal to younger consumers by adding the umami of garlic and the rich aroma of butter.

The product is sold nationwide through convenience stores, discount marts, and other distribution channels, with a retail price of 1,300 won.

A Samyang Foods representative said, “The soft popcorn-style SattoBap series is perfect for enjoying at home while watching movies or dramas,” and added, “We plan to enhance the competitiveness of the SattoBap brand by launching series products that reflect changing consumer preferences.”

This content was produced with the assistance of AI translation services.