Kumho Tire Launches 2020 Pink Box Support Program

Kumho Tire 2020 Pink Box Delivery Ceremony (Photo by Kumho Tire)

[Asia Economy Reporter Kim Ji-hee] Kumho Tire announced on the 4th that it will carry out the so-called "Pink Box" support project, also known as the "Girls' Wish Box," for female children and adolescents for one week starting from the 2nd.

The Pink Box support project, in which Kumho Tire has participated for three years, is a campaign by the Green Umbrella Children’s Foundation aimed at supporting low-income girls (ages 10 to 19) in the Seoul area by providing sanitary products such as sanitary pads and underwear to promote healthy growth.

The Pink Boxes prepared by Kumho Tire will be provided to about 90 adolescents in need in Geumcheon-gu and Jongno-gu, Seoul. The Pink Box, which carries the meaning of "supporting the pink future of girls," has been implemented since 2016 to help low-income female adolescents who are beyond the reach of government or local government support to overcome basic hygienic difficulties.

Kang Jin-gu, head of Kumho Tire’s Management Support Team, said, "Through the Pink Box support project, which has been implemented since 2018, 360 children and adolescents in Seoul have benefited as of last year. Although it is a small gesture, we hope it will be of some help and that these youths in difficult environments will grow into healthy and happy members of the local community."

In addition to the Pink Box support project, Kumho Tire is also committed to social contribution activities for children and adolescents, including sponsoring the opening of Hope Study Rooms, supporting Gulling Pick, donating traffic safety prevention education, and contributing to motorsports education.

This content was produced with the assistance of AI translation services.