Lotte Department Store Expands Premium Coffee Bean Service for VIP Customers

[Asia Economy Reporter Seungjin Lee] Lotte Department Store is set to capture the hearts of its premium customers with a premium coffee bean service.

On the 4th, Lotte Department Store announced that it will sequentially expand the operation of two exclusive coffee bean varieties at the MVG lounges for premium customers across 14 stores, including the main branch and Jamsil branch, to enhance customer service satisfaction.

Since mid-April, Lotte Department Store introduced an additional exclusive coffee bean variety characterized by its distinctive acidity. This bean is a blend of beans from the Sidamo region of Ethiopia and the Tarrazu region of Costa Rica, featuring a clean apple acidity along with rich floral and fruity aromas.

At the LENITH lounges, the highest-tier premium customer lounges located in the main branch, Jamsil branch, and Busan main branch, customers can enjoy both coffee bean varieties brewed as drip coffee. The Busan main branch LENITH lounge is scheduled to open in May.

Previously, Lotte Department Store has put significant effort into differentiating beverage services offered at the MVG lounges. Last year, they introduced milk tea, mulberry ade, and a healthy vin chaud made from grape juice concentrate for premium customers, receiving great customer response.

In November 2018, Lotte Department Store developed its first exclusive coffee bean solely for premium customers through a tasting event. This blend combines top-grade beans from Colombia and Brazil, representative coffee-producing regions in Latin America, delivering a savory taste and sweet aroma.

Hyun Jong-hyuk, Head of Marketing at Lotte Department Store, said, "The Lotte Department Store lounges are spaces where customers can relax comfortably and also invite friends or acquaintances. We plan to continue expanding marketing tailored to the preferences of each VIP individual."

This content was produced with the assistance of AI translation services.