Wando-gun Completes Trademark Registration for 'Marine Healing Wando'

Protecting the Brand Value of Haeyangchiyu Wando through Securing Intellectual Property Rights

Large channel letters for Haeyangchiyu Wando were installed at the Wando Sinji Intersection. (Photo by Wando-gun)

[Asia Economy Honam Reporting Headquarters Reporter Choi Kyung-pil] Wando-gun, Jeollanam-do (Governor Shin Woo-cheol) announced on the 1st that it has completed the trademark registration for the ‘Haeyangchiyu Wando’ brand and has begun full-scale utilization.

The registration of the ‘Haeyangchiyu Wando’ brand was proactively pursued to secure the brand rights of Wando-gun, which was selected as a leading local government in the marine healing industry, to strengthen promotion of the marine healing industry, and to prevent brand misuse.

The county initiated a BI development project for the marine healing industry in 2018, ultimately selecting ‘Haeyangchiyu Wando’ as the final brand, applied for trademark registration in June 2019, and completed the final registration on the 16th of last month.

The registered trademark covers a total of 10 product categories and will be used for business marks related to the marine healing industry as well as souvenirs such as keychains, writing instruments, and bags.

To enhance brand awareness, in 2019, the county installed large channel letters of ‘Haeyangchiyu Wando’ at the roundabout entering Sinji-do from Wando-eup, and plans to actively utilize the brand for various purposes in the future.

An Hwan-ok, the marine healing officer, stated, “The trademark registration of the Haeyangchiyu Wando brand is expected to play a significant role in protecting the brand and promoting the marine healing industry by proactively securing intellectual property rights.”

Wando-gun plans to develop various products using the brand to strengthen promotion of the marine healing industry and aims to lay the foundation of the industry through customized promotional video production, YouTube video promotion, and other diverse methods.

This content was produced with the assistance of AI translation services.