Jaguar Land Rover Korea Launches 1-on-1 Customized Test Drive Campaign

Land Rover New Discovery Sport (Photo by Jaguar Land Rover Korea)

[Asia Economy Reporter Kim Ji-hee] Jaguar Land Rover Korea announced on the 29th that from May 1 to 24, it will conduct a one-on-one customized test drive campaign called ‘Jaguar Land Rover Private Drive’ at Jaguar Land Rover showrooms nationwide.

The Jaguar Land Rover Private Drive was organized to minimize customer infection concerns and provide a safe test drive opportunity in order to prevent the re-spread of the novel coronavirus infection (COVID-19). This event will be held at 30 Jaguar Land Rover showrooms, boutiques, and studios nationwide, including Seoul and the metropolitan area, and will be conducted by advance reservation to practice social distancing. Customers can receive independent product purchase consultations and catering services in a dedicated consulting room, and a clean package including masks, latex gloves, and disposable hand sanitizers will also be provided.

To prevent COVID-19 infection, hygiene management guidelines will be strictly followed during the event. All Jaguar Land Rover showrooms where the event takes place are disinfected and sanitized daily, and thorough disinfection and sanitization of each vehicle will be conducted for every test drive schedule. Vehicles that have been disinfected will have a ‘Safe Certified Clean Tag’ attached to the rearview mirror to indicate the disinfection status.

Customers who complete the test drive will receive a portable hand sanitizer as a souvenir. If they sign a contract and take delivery within May, they will be given a convenient-to-carry ‘LG PuriCare Mini Air Purifier’. Additionally, an SNS event will be held where participants can win Jaguar Land Rover collections worth approximately 1 million KRW.

During this test drive event, customers can experience key Jaguar Land Rover models. The newly released Land Rover New Discovery Sport, launched after five years, and the Jaguar 2020 XF, released this month, will be available for test drives. The New Discovery Sport features a modern design and advanced technology. This model focuses on innovation by emphasizing the core values of the Discovery Sport such as versatility, space utilization, comfort, best-in-class on- and off-road driving performance, and design infused with Discovery’s DNA.

The 2020 XF enhances product appeal by strengthening various safety and convenience features preferred by consumers. Its advanced design, innovative powertrain, and cutting-edge technology harmonize perfectly to deliver powerful performance.

Baek Jeong-hyun, CEO of Jaguar Land Rover Korea, said, “In celebration of Family Month in May, we have prepared this event so that families can safely experience all Jaguar Land Rover models, including the newly introduced New Discovery Sport and 2020 XF.” He added, “We hope customers who hesitated to test drive due to COVID-19 will feel the unique emotion and performance of Jaguar Land Rover through this one-on-one test drive event.”

This content was produced with the assistance of AI translation services.