[Samsung Electronics Concall] "Galaxy S20 Ultra, Z Flip Sales Boost ASP Increase"

[Asia Economy Reporter Han Jinju] At the 2020 Q1 earnings conference call held by Samsung Electronics on the 29th, Lee Jongmin, Executive Director of the Wireless Business Division, explained, "The sales proportion of the Galaxy S20 Ultra model was higher than expected, and due to strong sales of the Galaxy Z Flip, the ASP (Average Selling Price) of flagship models increased significantly compared to previous years."

Executive Director Lee said, "Although smartphone sales volume decreased compared to the previous quarter due to supply chain issues and movement restrictions caused by the novel coronavirus infection (COVID-19), the product mix improved with an increased sales proportion of premium and 5G models, and profitability was maintained at a good level through efficient marketing."

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