Bohae Brewery Celebrates 70th Anniversary with 'Song Ga-in's Ipsae Letter' Event

[Asia Economy Honam Reporting Headquarters Reporter Park Seon-gang] Bohae Brewery (CEO Lim Ji-seon) announced on the 29th that it is currently conducting the ‘Song Ga-in’s Ipsae Letter’ event with local residents to celebrate its 70th anniversary this year.

According to Bohae Brewery, about 500 stories were received just this month.

The stories submitted varied widely, from memories shared about a father who loved Ipsaeju, to a child living in Jindo expressing happiness that Jindo has become famous thanks to Song Ga-in, to a 13-year Ipsaeju enthusiast who said the Ipsae Letter event, which conveys feelings through handwritten letters in the SNS era, was refreshing.

Song Ga-in, the model for Ipsaeju, plans to personally write replies to selected stories through a drawing among those submitted to the Ipsae Letter.

Additionally, generous prizes such as local specialties produced throughout the Jeonnam region and Song Ga-in hats will be provided to local residents. Along with this, touching stories will be continuously introduced on Bohae Brewery’s Instagram and Facebook channels.

Song Ga-in’s Ipsae Letter event will continue until December this year.

To participate, write a handwritten letter on various topics such as Ipsaeju, Bohae Brewery, Song Ga-in, and local neighborhood pride on the Ipsae Letter available at about 500 establishments in Gwangju and Jeonnam, and place it in the establishment’s mailbox or a regular mailbox.

Currently, the Ipsae Letter installation locations are concentrated in Gwangju and Jeonnam, but inquiries about the Ipsae Letter are continuing nationwide, including the Seoul metropolitan area. Accordingly, Bohae plans to prepare various Ipsae Letters for establishments in Seoul and other metropolitan areas.

Park Chan-seung, head of the PR team, said, “In a situation where many people are suffering due to COVID-19, rather than holding a grand 70th anniversary event, we prepared an event to communicate with local residents. We will continuously discover and introduce stories that encourage our neighbors in the community, such as self-employed people struggling with decreased sales and young people facing difficulties finding jobs.”

This content was produced with the assistance of AI translation services.