"For a Better Ocean"... The Trend of Ethical Consumption in Sun Care Products

[Asia Economy Reporter Yujin Cho] As conscientious consumption for the 'environment' rather than for 'myself' emerges as a new consumer trend in the beauty industry, beauty companies are also taking action.

Derma skincare brand Eau Thermale Av?ne is conducting a global eco-friendly campaign called 'Skin Protect, Ocean Respect' to protect not only healthy skin but also marine ecosystems.

Through this campaign, the number of UV filters in sunscreens is reduced, and naturally biodegradable formulas are used to minimize skin irritation while protecting marine life. Av?ne’s 'Sun Fluid' and 'Cleanance Sunscreen' are representative products.

Ingredients commonly used in sunscreens such as oxybenzone and octinoxate are known to cause genetic mutations in coral reefs underwater, adversely affecting marine ecosystems.

Organic vegan beauty brand Aromatica’s 'Aloe Mineral Sunscreen (SPF50/PA++++)' is a silicone-free, non-nano mineral sunscreen with organic aloe vera that provides rapid skin soothing effects. It uses non-nano zinc oxide, a physical UV filter that reduces concerns about skin absorption, creating a more comfortable yet powerful UV protection barrier.

Instead of silicone oil, safe plant-based oils are formulated to allow the skin to breathe, minimizing white cast and delivering a smooth application that absorbs well into the skin, making it ideal for daily sun care. It contains organic aloe vera leaf extract instead of purified water and helps temporarily reduce temperature and soothe skin that is heated and irritated.

Vegan cosmetic brand VIV completed vegan certification through the rigorous and strict evaluation of the Korea Vegan Certification Institute for its anti-pollution sun care product 'Moist Calming Relief Sun (SPF 50+/PA++++)'. It has also passed skin irritation tests, making it safe for sensitive skin.

The 'Moist Calming Relief Sun' is a mineral filter physical sunscreen that reflects UV rays. It contains Moist Calm EX and Kukui nut seed oil, which have excellent soothing and anti-irritation effects, calming skin that has been heated by spring sunlight.

It excludes nine harmful ingredients to the skin, especially oxybenzone and octinoxate, thereby protecting the marine ecosystem, which has recently become a serious issue.

This content was produced with the assistance of AI translation services.