BGF Retail Signs Business Agreement with Naver Happy Bean to Create Kimchi Culture

Over 10,400 CU Stores and Public Portal Naver Happy Bean Collaborate to Create a Culture of Everyday Giving
Expecting Synergy Effects through Online and Offline Linked Donation System Development

Lee Geon-jun, CEO of BGF Retail (4th from the left), Choi In-hyuk, CEO of Naver Happybean (3rd from the left), and officials are posing for a commemorative photo at the business agreement ceremony.

[Asia Economy Reporter Lim Hye-seon] BGF Retail announced on the 29th that it has signed a business agreement with Naver Happybean to create a multiplying donation culture through the connection of online and offline channels.

The signing ceremony was held at the BGF headquarters located in Gangnam-gu, attended by BGF Retail CEO Lee Geon-jun, Naver Happybean CEO Choi In-hyuk, and other officials.

Naver Happybean is an online donation platform operated by Naver, a domestic portal company, engaging about 16 million donors through various methods and themes such as the Good Action campaign created with socially responsible companies, donation support using its own donation currency called Kong, and funding for small business owners.

BGF Retail is taking the lead in fostering an O2O (Online to Offline) donation culture where online and offline are organically connected and synergies are multiplied by partnering with Naver Happybean and utilizing the nationwide infrastructure of over 14,000 CU stores.

To this end, both companies will cooperate on developing an integrated donation system linking the nationwide CU infrastructure with Naver Happybean, as well as developing and implementing joint social contribution programs between the BGF Group and Naver Happybean.

BGF Retail plans to donate the environmental funds collected at CU stores nationwide through Naver Happybean as part of the 'Plastic Zero Good Action Campaign' held in celebration of the 50th Earth Day.

This content was produced with the assistance of AI translation services.