"Supporting Local Small Businesses" LG HelloVision and Daehan Coal Corporation Join Hands

[Asia Economy Reporter Koo Chae-eun] On the 29th, LG HelloVision signed a Memorandum of Understanding (MOU) with Korea Coal Corporation to jointly conduct a campaign supporting advertisements for local small business owners. The purpose is to revitalize the local economy and inject vitality throughout the region.

Through the 'Gangwon Region Small Business Support Campaign,' both parties agreed to support the production and broadcasting costs of video advertisements for local self-employed business owners. The produced advertisements will be broadcasted through LG HelloVision's regional channels. Support will also be provided for the creation of online-exclusive promotional content, which will be posted on both in-house and partner SNS platforms.

Additionally, the 'Wise Korean Life' campaign will be conducted to promote lifestyle habits for overcoming COVID-19. Various ways to enjoy daily life healthily will be introduced through LG HelloVision regional channel news and programs, encouraging community participation. Starting with 'Wise Friend Life,' which recommends 'reading and communication via messenger' instead of 'drinking and chatting,' various detailed programs will be prepared.

Song Goo-young, CEO of LG HelloVision, stated, "We expect this agreement to serve as another opportunity to revitalize the local economy, which forms the foundation of the national economy, and further energize the Gangwon region." He added, "As LG HelloVision has grown together with the local community, we will continue to contribute to the development of the local society." Yoo Jung-bae, President of Korea Coal Corporation, said, "By providing advertisements for small business owners in the Gangwon region, we will lend a small helping hand to revive the local economy ecosystem that has come to a halt due to COVID-19."

This content was produced with the assistance of AI translation services.