Relief, 17th 'Heart for Eye' Campaign

[Asia Economy Reporter Yujin Cho] Samsung C&T Fashion Division's minimal contemporary brand Kooho announced on the 28th that it will carry out the 17th campaign of the donation project "Heart for Eye," aimed at opening a bright world for visually impaired children.

Since 2006, Kooho has been conducting the Heart for Eye campaign every year with the purpose of sharing the beauty of fashion with visually impaired children.

By collaborating with celebrities and artists, they produce campaign items such as T-shirts and donate the sales proceeds to Samsung Seoul Hospital to support eye surgeries and treatments for low-income visually impaired children. To date, a total of 361 children have received surgeries and treatments through the proceeds.

Kooho also introduced products created through the talent donation of artist Kwon Cheolhwa, a member of the artist group Studio Concrete. The T-shirts for Heart for Eye feature "Dreamer," a marker drawing expressing "love, children, women, and the eyes of the heart," and "My Heart," an oil pastel work with the concept of "a warm story that can be seen not with the eyes but with the ears, nose, and heart."

Hyunju Lee, team leader of Kooho, said, "Through the warm talent donations of artists and Kooho's uniquely uplifting artwork development, we aim to convey the meaning of the Heart for Eye campaign in a fresh way this year as well," adding, "As a leading women's fashion brand in Korea, Kooho will deliver the beauty of the world beyond fashion through the best products and services as well as social contribution activities with customers."

Kooho's Heart for Eye products are available at stores nationwide and on Samsung C&T Fashion Division's integrated online mall, SSF Shop.

This content was produced with the assistance of AI translation services.