Hoegaarden, Launches 'Hoegaarden Ros? 500ml Can' for the First Time in Korea

[Asia Economy Reporter Lee Seon-ae] Original Belgian wheat beer Hoegaarden announced on the 28th that it will launch the Hoegaarden Ros?e 500ml can product for the first time worldwide since entering the domestic market.

OB Beer will introduce the new product, ‘Hoegaarden Ros?e 500ml can,’ nationwide through large supermarkets starting early next month. Domestic consumers will now be able to enjoy Hoegaarden Ros?e in more various sizes, which was previously available in 250ml bottles, draft beer, and 330ml cans.

The Hoegaarden Ros?e 500ml can maintains Hoegaarden Original’s unique white tone to emphasize brand identity, while featuring a drawing illustration that highlights the raspberry color and freshness of the main ingredient, raspberry.

A Hoegaarden brand representative said, “With this launch, domestic consumers will be able to enjoy Hoegaarden Ros?e in various places,” adding, “Hoegaarden plans to continue efforts in product innovation to meet diverse consumer demands.”

Hoegaarden Ros?e, a pink beer that blends the unique wheat beer taste of Hoegaarden with the sweetness of raspberry, was inspired by a Belgian traditional legend where beer was drunk from fruit jam jars instead of glass cups. With a low alcohol content of 3% and sweet, rich fruity aroma, it has captivated the tastes of consumers both worldwide and domestically.

This content was produced with the assistance of AI translation services.