Enex Targets Consumers with 'Customizing' Furniture

Freely Design Your Interior with a Variety of Colors

[Asia Economy Reporter Kim Cheol-hyun] Comprehensive furniture company Enex (CEO Park Jin-gyu) announced on the 28th that it is focusing on introducing furniture that consumers can directly 'customize' in design, color, and function. Following the launch of customized kitchens in the second half of 2018, the company is expanding its product lineup to include built-in wardrobes, dining tables, and single cabinets.

The early introduced customized kitchen 'Kitchen Palette Series' was upgraded and newly released earlier this year. It offers 8 types of door designs, 18 door colors, and 27 types of handles, allowing consumers to freely choose according to their desired style and preference. In particular, finishes such as 'Tembaboard,' which were mainly seen in cafe-like commercial spaces, and rounded edge finishes have become available.

Along with this, the customized built-in wardrobe 'Wardrobe Palette Series' was also launched earlier this year. It provides 13 matte colors including Yellow, Terracotta, Misty Blue, and Baby Pink, as well as 27 types of handles. On the official online shopping mall Enex Mall, the recently launched customizable single cabinet 'Color Fit Single Cabinet Series' is available. The top is basic white, and the bottom color can be selected from four pastel tones. It offers various divided storage forms that can be configured as desired.

Enex Mall has also launched the customized dining table 'Orbit' series. It features the freedom to choose the tabletop material and color, shape, as well as the leg frame color and shape. An Enex representative said, "As consumers increasingly pursue differentiated and personalized items, we plan to continue introducing various customized products."

This content was produced with the assistance of AI translation services.