LG Household & Health Care Opens Online 'Billsuji Live Class'

An LG Household & Health Care employee conducting a Bill Suzy live class through a YouTube live stream.

[Asia Economy Reporter Yujin Cho] LG Household & Health Care (CEO Cha Seok-yong) has launched the ‘Borrowed Earth School Live Class,’ a YouTube live broadcast program that visits middle schools, strengthening the industry’s first online-based social contribution activities.

As the COVID-19 pandemic has prolonged and frontline schools have been conducting online remote classes, LG Household & Health Care has newly introduced the Borrowed Earth School classes, which have been held annually at about 60 middle schools, as live lectures on YouTube.

The Borrowed Earth Live Class is conducted as an interactive YouTube live broadcast where instructors visit the applied middle schools. The classes cover 6 out of 10 subjects in the fields of lifestyle habits and career (face washing, tooth brushing, hand washing, beauty expert, fragrance marketing, branding). Teachers from the respective schools and LG Household & Health Care employees participate as one-day instructors.

Students access the YouTube Borrowed Earth School channel according to the class schedule requested by their school, and after attendance checks and orientation, they participate in the 6 subjects just like regular classes. In particular, students can carry out missions in real time and participate through discussions and comments, allowing them to experience digital-based collective intelligence and cooperative learning.

The Borrowed Earth Live Class is a real-time online class redesigned from the Borrowed Earth School classes developed in collaboration with the Educational Technology Team at Ewha Womans University. Professor Lim Yoo-jin, invited professor at Seoul National University of Science and Technology who participated in designing this online program, said, “Real-time online cooperative learning is a teaching and learning method that maximizes the advantages of interactive communication,” adding, “The interactive learning that shares intimacy and positive feedback among learners, which could not be experienced in offline classes, will be a very unique experience.”

An LG Household & Health Care official said, “As the untact era has been accelerated by COVID-19, a new approach to conducting corporate social contribution activities online is necessary,” and added, “The expanded use of internet lectures will be a great help to frontline schools that are considering free semester content.”

Meanwhile, Borrowed Earth is a youth habit and career integrated education program recognized as a free semester system agreement program by the Ministry of Education and nationwide city and provincial education offices since June 2015. LG Household & Health Care collaborates with the non-profit organization (NGO) Eco Mom Korea to conduct experiential learning on eco-friendly lifestyle habits and new career worlds. The curriculum consists of 10 subjects: face washing, tooth brushing, hair washing, hand washing, dishwashing, laundry, waste separation (all lifestyle habits), and beauty expert, junior marketer - fragrance marketing, junior marketer - branding (all career-related).

This content was produced with the assistance of AI translation services.