Nepa Unveils Brand's First Social Omnibus Live Content

by Jo Youjin

Published 27 Apr.2020 08:10(KST)

[Asia Economy Reporter Yujin Cho] Outdoor brand NEPA announced on the 27th that it will produce and release its first-ever omnibus live content.

Omnibus live is a content format composed of several independent short stories centered around a single theme. Under the concept of 'Show Your Move,' NEPA selected six influencers to create social content consisting of videos and photos.

The influencers, ranging from amateur athletes to office workers who enjoy exercising in their daily lives, captured their active lifestyles in content focused on one theme, including running, trekking, pilates, climbing, fitness, and lifestyle.

Through this omnibus live content, NEPA aims to stimulate consumers' desire to exercise while conveying the stories of the younger generation who design and live their lives more actively and lively.

To celebrate the release of the omnibus live content, NEPA will hold a special event on its official Instagram from the 8th to the 15th of next month. After watching the omnibus live videos, consumers who choose their favorite video and leave a comment explaining why will be entered into a draw, with 20 winners receiving Starbucks coffee gifticons.

Jung Dong-hyuk, Executive Director of NEPA's Marketing Headquarters, said, “This spring and summer season, NEPA introduced its athleisure look reinterpreted in a new style by adding outdoor know-how. We created omnibus content that feels like it captures consumers' daily lives so that actual consumers can feel more familiar with and understand it better.” He added, “We hope viewers find balanced physical and mental health through light activities in wide open spaces and home training after watching this content.”

Meanwhile, the omnibus live content, NEPA’s first attempt at this format, will be released on the 27th through NEPA’s official YouTube channel and will be sequentially released over two weeks on Facebook and Instagram as well.