LG Velvet Online Unveiling on May 7... Video Invitation Sent

15-Second Video Invitation... Planning to Style the Launch Show Like a Runway

[Asia Economy Reporter Han Jinju] LG Electronics announced on the 24th that it will unveil its design-focused smartphone 'Velvet' online on the 7th. To comply with social distancing guidelines, the company will hold an online launch event instead of an offline one.

The invitation video released by LG Electronics that day begins with spotlights representing Velvet's four colors (Aurora White, Aurora Gray, Aurora Green, Illusion Sunset) lighting up against the backdrop of a fashion show runway. Droplets in the four colors fall and form round shapes upon touching the surface, expressing Velvet's distinctive 'waterdrop camera.'

Velvet's waterdrop camera is named for its vertically arranged triple camera with 48 million pixels and flash, resembling falling water droplets. The display is estimated to be between 6.7 and 6.9 inches, and a dual screen and stylus pen that allow simultaneous use of two screens will also be released. It is a 5G-exclusive device equipped with Qualcomm's Snapdragon 765 5G chipset. Although its specifications are lower than the Snapdragon 865, it is praised for excellent battery efficiency as the chip integrates both the AP and modem.

However, with mid-range products scheduled to be released one after another in May, LG Electronics is deliberating on Velvet's price. It is highly likely to be launched in the high 800,000 KRW range. An LG Electronics official explained, "Due to the novel coronavirus infection (COVID-19), we planned an online fashion show using untact marketing to practice social distancing," adding, "We plan to officially launch it in the domestic market around mid-next month."

This content was produced with the assistance of AI translation services.