[Distribution Hot People] No.1 Natural Cosmetic 'Saebyeok Jangmi Mist'... Obsessed Only with Ingredients

ISOI Product Planning Team Jeong Hye-in Brand Manager (BM)

[Asia Economy Reporter Lee Seon-ae] The protagonist of Korea's first natural cosmetics is isoi's new product, "Bulgarian Rose Refresh Essential Water (Saebyeokjangmi Mist)." In a cosmetics market overflowing with the unbelievable title of natural cosmetics, it is the first in Korea to be officially recognized by the Ministry of Food and Drug Safety. Among various natural ingredients, it is composed of 97% organic Bulgarian rose water, known for its high cost, and has obtained certification with 100% natural-derived ingredient ratio.

On the 24th, Jeong Hye-in, Brand Manager (BM) of isoi's product planning team, who met with Asia Economy, shared the development story of "Saebyeokjangmi Mist": "To launch Saebyeokjangmi Mist, we focused on 'long-lasting effect and immediate soothing of skin concerns' and formulated the product's ingredients accordingly," adding, "The goal of Saebyeokjangmi Mist was to break the limitations of the existing mist market, which is characterized by 'momentary and temporary moisture' and 'skin that becomes drier the more you spray,' and to provide immediate relief for skin concerns using only natural-derived ingredients."

Saebyeokjangmi Mist was planned following the high popularity of the Saebyeokjangmi Mask released last year. While the previously launched product was a wash-off type home care product that helped with moisture soothing and vitality replenishment, Saebyeokjangmi Mist is designed as a convenient, portable type that allows immediate moisture replenishment and vitality boost anytime and anywhere.

Therefore, the ingredient that drew attention was "organic Bulgarian rose water." It is extracted by boiling only water and Bulgarian rose without adding chemical ingredients or artificial preservatives for freshness maintenance. It is an essential extract that does not filter out Bulgarian rose oil separately, making it excellent for long-lasting moisture and skin soothing. In fact, in Bulgaria, rose water is sometimes used as a toner or mist substitute.

However, Manager Jeong encountered an unexpected obstacle: the "scent." Pure Bulgarian rose scent differs from the commonly known general rose scent and is significantly different from the artificial rose scent often found in cosmetics or perfumes. Because of this, many preliminary testers expressed confusion between artificial rose scent and pure Bulgarian rose scent and provided feedback on the need for improvement regarding the somewhat unfamiliar scent. Nevertheless, they ultimately decided not to choose artificial fragrance. He emphasized, "After long testing and consideration, isoi decided, according to the brand philosophy, to deliver the pure Bulgarian rose scent, harvested at the best time at dawn and extracted only with water, without artificial fragrances, even if it is a bit unfamiliar."

With such a simple ingredient composition, Saebyeokjangmi Mist was born, maximizing the vitality of Saebyeokjangmi using only natural-derived ingredients. At the same time, Korea was beginning to establish a natural cosmetics certification system for the first time. Without hesitation, BM Jeong submitted Saebyeokjangmi Mist for natural cosmetics certification review. Manager Jeong smiled, saying, "I wanted to prove the product's effectiveness and reaffirm isoi as a representative brand in the natural cosmetics market," and added, "I was confident enough in the ingredients to submit the product for certification without hesitation."

The Ministry of Food and Drug Safety's natural cosmetics certification does not simply review ingredient composition but also evaluates packaging materials and manufacturing facility cleaning agents, requiring high scores. Moreover, the certification body conducts on-site visits to manufacturing plants to assess actual compliance before granting final certification. isoi's Saebyeokjangmi Mist completed all evaluations and was designated as the "Ministry of Food and Drug Safety's No. 1 Natural Cosmetics" with a 100% natural-derived ingredient ratio, reaffirming its representativeness as a natural cosmetics brand.

Currently, Saebyeokjangmi Mist, sold through isoi's online and offline channels, is receiving explosive responses from many consumers. It provides clear standards to consumers who have adhered to natural cosmetics due to skin sensitivity caused by external environmental factors, allowing isoi's persistent ingredient philosophy and product quality to shine once again.

Finally, Manager Jeong stated, "At isoi, during the process of planning and producing products, we constantly ask challenging questions such as 'Can we bear the high cost ratio?' and 'Is there a better ingredient than this?' Saebyeokjangmi Mist was born after repeatedly going through this process," and expressed the ambition, "isoi will continue to challenge itself to leap beyond the domestic market to become Asia's number one natural cosmetics brand."

Meanwhile, isoi has been recognized domestically and internationally for product safety, having obtained the EWG VERIFIED mark?the first and most in Korea?from the U.S. Environmental Working Group (EWG), which assigns safety grades to cosmetics, and receiving the Excellent grade for all products from Dermatest, a world-renowned skin irritation testing institution in Germany.

This content was produced with the assistance of AI translation services.