Lotte Department Store Partners with Sopraum to Offer 77% Discount on Summer Goose Down Comforters

[Asia Economy Reporter Seungjin Lee] Lotte Department Store is selling the premium summer goose down comforter "Nocturne2020," co-planned with the premium down home fashion brand "Sopraum," at up to 77% off until the 17th of next month.

Summer goose down, common in several countries including Europe, excels in moisture absorption and moisture-proof functions that regulate humidity according to temperature and humidity, controlling the dampness typical in sweaty summer weather and providing a comfortable sleeping environment.

Interest in summer goose down comforters has been increasing in Korea in recent years. An analysis of Sopraum’s product sales since 2017 shows that summer goose down sales have grown by about 20% annually. The sales proportion has also steadily increased, accounting for 51.4% of all Sopraum summer product sales in 2019, representing more than half of the total.

The co-planned product "Nocturne2020" by Lotte Department Store and Sopraum is a premium goose down comforter containing 90% Polish goose down. The queen-size product, originally priced at 1.1 million KRW, is sold at a 77% discount for 249,000 KRW, and the king-size product, originally priced at 1.3 million KRW, is also sold at a 77% discount for 289,000 KRW. These products are limited to 2,000 units and can be purchased from the 24th at Sopraum stores nationwide in Lotte Department Store.

Nocturne2020, filled with 90% down and 10% small feathers from Polish geese, maintains an appropriate temperature inside the comforter with excellent heat retention and outstanding resilience. Additionally, its lightweight 300g weight and Sopraum’s 3D volumetric quilting technology prevent the comforter from clinging to the body despite frequent tossing and turning, aiding in a restful sleep.

Goose down comforters should use breathable materials that prevent the filling from escaping while allowing the down to breathe. Nocturne2020 uses soft, highly absorbent, and breathable pure cotton fabric. This premium fabric, often used in hotel bedding, boasts a silky softness and minimizes feather loss with dense double stitching.

Kim Da-eun, Chief Buyer of the Home Appliances Team at Lotte Department Store, said, “We are confident that synergy can be created through the co-planned product between the premium down specialist Sopraum and Lotte Department Store, a traditional offline leader.” She added, “We hope customers prepare for summer in advance at Lotte Department Store by offering premium summer goose down products at discounted prices.”

This content was produced with the assistance of AI translation services.