Galaxy S20+ Tokyo Olympic Edition Release Canceled
'Galaxy S20+ Tokyo Olympic Edition' Left as a Doomed Edition
NTT Docomo Decides Not to Release Due to Olympic Postponement
[Asia Economy Reporter Han Jinju] The release of the Galaxy S20 Plus Tokyo Olympic Edition has been canceled.
On the 23rd, NTT Docomo announced that it has canceled the release plan for the 'Galaxy S20+ 5G Tokyo Olympic Edition,' which was scheduled to be sold starting in July.
NTT Docomo stated, "We were preparing to launch the Tokyo 2020 Olympic model to coincide with the opening of the Olympics in July 2020, but due to the postponement of the event, we have inevitably decided to halt the release."
NTT Docomo had planned to accept pre-orders for the Galaxy S20+ Olympic Edition together with Samsung Electronics and sell it to general customers starting in July. However, as the IOC postponed the Tokyo Olympics to 2021 considering the spread of the novel coronavirus (COVID-19), the Olympic Edition release was also canceled.
The Galaxy S20+ Tokyo Olympic Edition was first unveiled at the Samsung Unpacked event in San Francisco last February. It was planned as a limited edition product with a gold color and the Tokyo Olympic 2020 logo engraved, but with the Olympic postponement, it remains a 'doomed edition' that was never released.
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This situation is especially disappointing for Samsung Electronics, which has used the Olympics as a major product marketing platform. Samsung started as a local sponsor for the 1988 Seoul Olympics and has signed a contract to act as an official sponsor until 2028. It is the only domestic company among the 13 Top (TOP) companies officially sponsored by the International Olympic Committee (IOC).
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