Volkswagen Korea Introduces 'New Volkswagen' with New Design and Logo

"The Turning Point and Future Starting Point as the New Volkswagen"

Rene Koneveag, President of Audi Volkswagen Korea Group (left in photo), and Stephan Krap, President of Volkswagen Division (Photo by Volkswagen Korea)

[Asia Economy Reporter Kim Ji-hee] Volkswagen Korea announced a new beginning for the brand by unveiling a new brand design and logo embodying the vision of the 'New Volkswagen' on the 22nd.

Before the logo unveiling, a brand logo reveal event was held for Volkswagen employees at the Audi Volkswagen Korea headquarters. The event was attended by Ren? Koneberg, President of Audi Volkswagen Korea Group, and Stephan Krapp, Head of the Volkswagen Division.

Mr. Stephan said, "The New Volkswagen is not just a simple brand logo or design change, but an important turning point to become a new Volkswagen and the starting point for the future changes ahead. Based on the two core values of the New Volkswagen, ‘people-centered’ and ‘digital-centered,’ we will create a more human, open, and approachable friendly brand."

Group President Ren? emphasized, "The Volkswagen Group, leading the automotive industry, is facing fundamental changes in the automotive market such as electrification, connectivity, and carbon neutrality. We celebrate the new changes of the Volkswagen brand in line with this generational trend, which will serve as an important opportunity for both the brand and the group to leap forward as leaders of the new era."

Stefan Krap, President of Volkswagen Division (Photo by Volkswagen Korea)

In particular, on this day, Mr. Stephan encouraged employees who returned to the office after a long period of remote work due to COVID-19 by personally serving coffee at the Volkswagen office, which had been updated with the new brand design and logo. Various goods such as employee ID lanyards, mugs, and stickers featuring the new brand design and logo were also gifted.

The new brand design and logo, first revealed at the ‘2019 Frankfurt Motor Show’ last September, clearly and simply express the brand value focused on essence. It adopts a two-dimensional flat design optimized for the digital age, allowing flexible application across various digital environments while conveying a modern and dynamic image.

The new brand design and logo will be gradually applied to the interior and exterior of 34 showrooms and 35 service centers nationwide starting from this day. Volkswagen Korea plans to accelerate the transition to the 'New Volkswagen' from this point. All capabilities of the Volkswagen brand will be focused on customers, and a digital-centered marketing campaign will be conducted to allow customers to experience the renewed brand. The product lineup will also be continuously strengthened.

This content was produced with the assistance of AI translation services.