Hyundai Motor Releases Special Video for 'Global Hydrogen Campaign' Featuring BTS

Capturing the Theme of 'Precious Languages of the Beautiful Great Nature'

A scene from the special video of the 'Global Hydrogen Campaign' with BTS released by Hyundai Motor Company to celebrate Earth Day (Photo by Hyundai Motor Company)

[Asia Economy Reporter Kim Ji-hee] Hyundai Motor Company announced on the 22nd that it has released a ‘Global Hydrogen Campaign’ video featuring BTS in celebration of Earth Day.

Since January, Hyundai Motor has been conducting a campaign under the slogan ‘Because of You’ to promote the eco-friendliness and sustainability of hydrogen. Following the video screened at Times Square in New York, USA, in February this year, the newly released special video carries the theme of ‘Precious Languages of Beautiful Nature.’

In the video, BTS members harmonize with nature, emphasizing everyday languages given by nature such as emerald-colored seas, pure white, sky blue, the sun’s kiss, and transparent raindrops. At the end of the video, the hydrogen fuel cell vehicle ‘Nexo’ appears, conveying the future vision of hydrogen and Hyundai Motor.

Notably, this video was released on Earth Day, established to raise awareness of the seriousness of global environmental pollution, adding significance. The video was first unveiled at 6 a.m. on the same day via Hyundai Motor’s worldwide YouTube channel. It is scheduled to be broadcast through various channels, including domestic and international TV commercials.

A scene from the special video of the 'Global Hydrogen Campaign' with BTS released by Hyundai Motor Company to celebrate Earth Day (Photo by Hyundai Motor Company)

A Hyundai Motor official stated, “Through the special video of the ‘Global Hydrogen Campaign’ released on Earth Day, we hope more customers and fans will take an interest in the Earth and the environment,” adding, “We will continue to present various activities with BTS to promote Hyundai Motor’s brand direction of eco-friendliness and sustainability.”

Prior to the release of the special video, Hyundai Motor has been conducting the ‘Dark Selfie Challenge’ from the 13th of this month until the 4th of next month, where participants upload photos taken by turning off the lights at home and turning on the flash to social networking services (SNS). This event was organized to raise awareness of the importance of responding to climate change. In particular, BTS members have also participated through Hyundai Lifestyle SNS accounts, drawing attention.

This content was produced with the assistance of AI translation services.