Mobile Secondhand Market Bungaejangter Appoints New Executives by Division

New CMO Choi Jae-hwa, Former Head of YouTube User Marketing Korea, and CPO Jeong Yong-jun, Former Head of Kakao SNS Business Division

Jung Yong-jun CPO (left) and Choi Jae-hwa CMO

[Asia Economy Reporter Kim Cheol-hyun] Mobile secondhand marketplace Bungaejangter (CEO Lee Jae-hoo) announced on the 22nd that it has appointed Choi Jae-hwa, former Head of YouTube Korea User Marketing, as the new Chief Marketing Officer (CMO), and Jung Yong-jun, former Head of Kakao SNS Business Division, as the new Chief Product Officer (CPO).

Newly appointed CMO Choi graduated from Korea University Business School and holds an MBA from Harvard Business School. Before joining Bungaejangter, he worked at Google Korea and served as the Head of YouTube Korea User Marketing. At Bungaejangter, he plans to focus on creating synergy between company-wide strategy, brand strategy, and marketing activities.

Newly appointed CPO Jung is a veteran who graduated from Yonsei University with a degree in Psychology and has extensive experience with major services at Naver and Kakao. He served as Vice President and Head of the SNS Business Division at Kakao, leading the successful launch and growth of KakaoStory. Jung plans to design new services in the mid to long term so that Bungaejangter can quickly propose products that satisfy diverse user demands.

Bungaejangter will actively promote the formation of a 'resell culture' centered on the newly recruited executives. It also plans to rapidly innovate the non-face-to-face secondhand transaction experience, including personalized product recommendations and the secure payment service Bungae Pay. Going forward, the company will continue to invest in talent acquisition to enhance services aimed at creating a comfortable peer-to-peer transaction environment. Previously, Bungaejangter acquired Boost, a specialized company with expertise in artificial intelligence (AI) and big data platforms, and recruited its founder, former CEO Lee Dong-joo, as the new Chief Technology Officer (CTO).

Lee Jae-hoo, CEO of Bungaejangter, said, "To trade attractive secondhand products quickly and reliably, many customer experience innovations are needed in terms of content and services," adding, "We will continue to invest in talent across technology, content, and business fields interested in improving trust in peer-to-peer transactions, including secondhand trading, and innovating transaction culture."

This content was produced with the assistance of AI translation services.