Amorepacific Group Proposes Actions to Reduce Plastic Usage

[Asia Economy Reporter Yujin Cho] Amorepacific Group, on the occasion of Earth Day, proposed the practice of ‘Less Plastic’ to reduce the use of plastics that are harmful or unnecessary to the human body and to encourage the use of plastics that are easy to dispose of and recycle.

Since publishing the first sustainability report in the domestic beauty industry in 2009, Amorepacific Group has publicly shared various practices for sustainable management and the environment for 12 years, continuing its efforts to create a ‘More Beautiful World’.

Through its representative activity, the Green Cycle campaign, the group actively collects used cosmetic containers at stores for recycling, and furthermore, engages in eco-friendly social contribution activities aimed at coexisting with nature by creatively upcycling various by-products generated during product manufacturing.

Last year, Amorepacific signed a business agreement with the global environmental company TerraCycle, setting a goal to recycle at least 100 tons of plastic containers annually for the next three years, aiming to achieve 100% container recycling and a 50% application rate of recycled materials in products and fixtures by 2025.

Additionally, Amorepacific’s brand Primera conducts the ‘Love the Earth’ campaign every year on Earth Day, an eco-friendly social contribution campaign to protect ecological wetlands, the source of life on Earth, and raise awareness of their importance. Now in its ninth year, the campaign sees Primera release a limited edition embodying the meaning of wetland protection, donating part of the sales proceeds to the East Asia Ramsar Regional Center’s wetland conservation activities.

This content was produced with the assistance of AI translation services.