Due to the Impact of COVID-19, Samsung and LG Electronics See a Sharp Rise in 'TV' Interest

Source: Global Big Data Research Institute

[Asia Economy Reporter Changhwan Lee] As the prolonged COVID-19 pandemic has increased the number of 'homebodies' and 'room stayers,' interest in home appliances, especially 'TVs,' has significantly risen.

On the 18th, the Global Big Data Research Institute analyzed the volume of information on 'LG Electronics TV' and 'Samsung Electronics TV' across 12 channels, including news, communities, blogs, cafes, YouTube, Twitter, Instagram, Facebook, KakaoStory, knowledge platforms, companies/organizations, and government/public sectors.

The survey periods were the first quarters of 2019 (January to March) and 2020 (January to March).

The results showed that for both LG Electronics and Samsung Electronics, interest in the keyword 'TV' in the first quarter of this year nearly doubled compared to the same period last year.

LG Electronics recorded 67,769 pieces of information in the first quarter of 2019, which increased by 61,171 pieces (90.26%) to 128,940 in 2020.

Samsung Electronics recorded 100,912 pieces in the first quarter of this year, an increase of 55,084 pieces (120.19%) compared to 45,828 in the same period last year.

An institute official stated, "Due to the government's 'social distancing' campaign, the time spent at home has increased, leading to a sharp rise in information about TVs," adding, "This rapid growth appears to be greatly influenced by increased interest in OTT providers like Netflix and the trend of starting home training (home workouts), which has contributed to the increase in information volume for the 'TV' keyword."

This content was produced with the assistance of AI translation services.