What Are the Favorite Restaurants of Bankers?…Shinhan Bank YouTube 'Daebak Signs' (Comprehensive)

[Asia Economy Reporter Kim Min-young] Shinhan Bank's YouTube programs are showing signs of a big hit. In particular, the small business support project amid the COVID-19 pandemic, "Ssa-daegi (Cheap and Amazingly Delicious Restaurant Exploration)," is gaining popularity.

According to the financial sector on the 16th, Shinhan Bank launched a major revamp of its YouTube channel content on the 1st, its anniversary, and the current view count of the new segment Ssa-daegi has exceeded 40,000. This segment was created to introduce popular restaurants frequently visited by 14,000 employees working at about 870 Shinhan Bank branches nationwide. The concept features two Shinhan Bank employees visiting selected restaurants based on the average lunch price of 7,500 KRW for office workers and dining there themselves. It adds fun by revealing hidden gems that have never appeared on broadcast programs or blogs and sharing tips on how to enjoy the food deliciously.

The kimchi stew restaurant featured in the first episode, located in Jung-gu, Seoul, was the most recommended by 140 employees from 13 branches around City Hall Station. The restaurant in Jung-gu featured in the second episode is a 5,000 KRW set meal place with no signboard and a daily changing menu. Despite its shabby appearance, it was introduced as a cheap and tasty spot, receiving explosive reactions.

Comments are also enthusiastic. For the first episode, over 30 comments were posted, such as "Am I the only one looking forward to the next episode?" "My mouth is watering," and "The price is great, I will definitely visit later." As the purpose of supporting small businesses struggling due to COVID-19 became known, the official YouTube channel of the Ministry of SMEs and Startups also posted a comment saying, "We thank Shinhan Bank, a considerate company running a campaign to support local small businesses during these difficult times caused by COVID-19."

The third episode of Ssa-daegi selected a knife-cut noodle restaurant near Seoul City Hall Station. This content is scheduled to be uploaded on the afternoon of the 21st. Ssa-daegi plans to travel nationwide to introduce more restaurants.

Another popular series is "Chinhan Bank," where bankers explain financial terms such as credit cards, currency exchange, and loans to preschool children. The fun element comes from bankers struggling to explain difficult financial terms through analogies like Aesop's fables but ultimately failing to make the children understand. These short videos, about 5 to 6 minutes long, have recorded between 40,000 and 54,000 views across the three episodes released so far.

The effect was immediate. Since the revamp, the number of subscribers has increased by nearly 6,000. As of today, Shinhan Bank has secured about 30,000 YouTube subscribers. A Shinhan Bank official explained, "We named the YouTube channel nickname 'Funhan Bank,' a combination of 'fun' and 'Shinhan Bank,' reflecting our channel operation direction to create financial content that can be enjoyed like a variety show." Shinhan Bank received advice from active variety show PDs and broadcast writers during this revamp. The official added, "Despite being a corporate account, many comments praise it as 'fun' and 'informative,' and it is growing in a positive atmosphere."

This content was produced with the assistance of AI translation services.