GS The Fresh Offers 20-40% Discount on Jeonnam Flatfish Sashimi, Rockfish, and Gim Seaweed

[Asia Economy Reporter Cha Min-young] GS Retail has stepped up to help fishing households struggling due to the impact of the novel coronavirus disease (COVID-19).

GS Retail announced on the 16th that it signed a purchase agreement worth approximately 10 billion KRW for 300 tons (t) with Jeollanam-do and will hold the "Jeollanam-do Excellent Seafood Consumption Promotion Event" at its supermarket GS The Fresh until the 28th of this month.

Jeollanam-do requested help from GS Retail, with whom they established a connection by opening a direct transaction market last November, to support fishermen facing difficulties due to the prolonged COVID-19 pandemic and consumption slump. GS Retail accepted the request, signed the purchase agreement, and planned the Jeollanam-do seafood event.

Through this activity, Jeollanam-do fishing households secured a stable sales channel, and GS Retail was able to offer customers fresher products at affordable prices through direct transactions with the fishing households.

The seafood products featured in this Jeollanam-do seafood event at GS The Fresh include about 10 varieties such as Wando flatfish sashimi, Wando rockfish, Goheung clams, and Shinan mudflat seaweed. Prices are 20-40% lower compared to market prices.

In particular, Wando flatfish sashimi is the representative product of this Jeollanam-do seafood event. It is farmed in Uldolmok, one of the regions richest in plankton in Korea, and in the cold current border waters of the southern coast, boasting superior texture and taste compared to flatfish sashimi from other regions. The price is 15,800 KRW, and a 4,000 KRW discount is applied when purchased with GS Retail’s payment methods such as Pop Card or affiliated cards during the event period.

Following this Jeollanam-do seafood event, GS Retail plans to continuously organize various consumption promotion events for agricultural, livestock, and seafood products and expand sales channels from the supermarket GS The Fresh to the convenience store GS25.

Kim Jong-su, Executive Director and Head of the MD Division at GS Retail, said, “We signed a large-scale seafood purchase agreement and planned a consumption promotion event to help fishing households struggling with management difficulties due to COVID-19 and consumption slump. We will continue to carry out win-win activities that benefit both producers in production areas and customers.”

This content was produced with the assistance of AI translation services.