A Cup of Maxim Kanu Signature for 'Pyeonrimium'

Kanu Signature Mini: Half the Size, Same Taste and Aroma
Two Varieties: Rich Body 'Dark Roast' and Smooth 'Medium Roast'

[Asia Economy Reporter Lee Seon-ae] As consumers who value so-called 'convenience premium,' pursuing both convenience and premium quality, increase, Dongseo Food's 'Maxim Kanu Signature' is gaining love.

According to Dongseo Food on the 17th, Maxim Kanu Signature is popular because it allows consumers to easily enjoy premium coffee with rich flavors comparable to coffee shops even at home.

Encouraged by consumer responses, Dongseo Food recently launched two types of 'Kanu Signature Mini,' reducing the capacity to 0.9g so that the luxurious flavor of Kanu Signature can be enjoyed in smaller cups. This enhances convenience so consumers can enjoy fresh coffee more easily in small cups, and it is designed with the capacity most suitable for Korean drinking habits, making it easy to drink in one go anytime and anywhere.

Additionally, Dongseo Food renewed and launched two types of Kanu Signature in line with the release of Kanu Signature Mini. Reflecting consumer feedback that the original Kanu Signature amount was somewhat large, the capacity was reduced by 14% from 2.1g to 1.8g, and the price was also lowered by 14%, allowing consumers to enjoy the taste and aroma of caf? Americano at a reasonable price.

'Kanu Signature Dark Roast' is characterized by a blend of Kenyan beans with rich acidity and Guatemalan beans with a heavy body, allowing one to experience deep acidity like a glass of wine and a rich aroma like chocolate. 'Kanu Signature Medium Roast' blends four types of beans?Kenya, Guatemala, Brazil, and Ethiopia?in an optimal ratio to provide a smooth coffee flavor.

Ok Ji-seong, marketing manager at Dongseo Food, said, "Kanu Signature is a premium coffee that allows you to enjoy the taste and aroma of fresh roasted coffee beans anytime and anywhere without going to a caf?," adding, "We will widely introduce products that can satisfy the increasingly diverse and sophisticated coffee tastes of consumers."

This content was produced with the assistance of AI translation services.