K Car Releases Commercial Video Featuring New Brand Model Jung Woo-sung

[Asia Economy Reporter Suyeon Woo] K Car, the largest direct-operated used car company in Korea, announced on the 14th that it will officially launch its advertising campaign activities for this year by releasing a new commercial video featuring brand new model Jung Woo-sung in 2020.

The six videos released on K Car's official digital channels such as YouTube on the same day contain the 2020 slogan, "Because it's direct-operated, K Car is an honest car."

In the videos, Jung Woo-sung intuitively conveys K Car's unique direct-operated system of purchasing, inspecting, managing, and selling used cars with the line, "When buying a used car, it's definitely K Car, because K Car is an honest car."

Additionally, K Car highlighted its differentiated brand identity and service strengths, such as the "My Car Buying & Selling Home Service," which allows buying and selling used cars online, and the "Customized Instant Payment System," which enables 24-hour immediate payment online anytime and anywhere without restrictions on time and place.

Through this advertising campaign, K Car strived to clearly express the brand messages "When buying or selling used cars, K Car" and "Korea's No.1 direct-operated used car company." Moreover, following the previous campaign, it plans to maintain campaign consistency by representing the brand name's initial K with repetitive laughter sounds and subtitles.

Jung In-guk, CEO of K Car, said, "With an advertising campaign that adds the sincere image of actor Jung Woo-sung to K Car's brand competitiveness, which is more trustworthy because it is honest, we will build an online used car shopping environment that consumers can trust and transact with confidence."

K Car is the largest direct-operated used car company in Korea, launched under a new name in October 2018 after being acquired by Han & Company earlier that year. It is recognized for presenting an innovative used car purchasing environment, including the industry's first introduction of 3D live view, the home service that allows easy online buying and selling of cars, and a 3-day refund policy that permits vehicle returns within three days after online purchase.

This content was produced with the assistance of AI translation services.