AK Plaza, Department Store Sale on Mobile... 'Untact Regular Sale'
Every day at 6 PM until the 19th
[Asia Economy Reporter Minyoung Cha] AK Plaza announced on the 14th that it will hold an 'untact regular sale' on mobile for customers who find it difficult to visit the department store due to the novel coronavirus infection (COVID-19).
This untact regular sale is conducted through a new sales channel, mobile live broadcasting, in collaboration with 'Grip'. Mobile live broadcasting is a type of 'mobile home shopping' where sellers and consumers communicate in real time through an app to trade products.
The untact regular sale, held daily at 6 p.m. live until the 19th, introduces popular new products from offline stores that have entered the spring regular sale. Representative brands include fashion genres such as 'Nanninggu', 'Polham', 'Mille', and 'Elle Innerwear', as well as food, living, and pet-related genres such as 'Gyodong Hangwa', 'Soil Baker', and 'Hessian Bag'.
The discount rate ranges from 10% to 40%, which is the same level as the department store regular sale, but live broadcast viewers are given live coupons that can be used immediately up to 20,000 won depending on the time slot. An 'Instagram Follow' event is also being held until the 30th, with luxury card wallets given away by lottery, and during April, three 'Grip X AK Plaza Shopping Kings' will be selected and given gifts.
Meanwhile, AK Plaza has been conducting mobile live broadcasts in cooperation with Grip, a mobile V-commerce specialized company, since last year, the first among department stores. AK Plaza's mobile live broadcasts are differentiated with the concept of 'authenticity and novelty', featuring brand managers with no broadcasting experience and 'Showporters' composed of millennials hosting the shows. The Showporters selected in February are millennials with various talents such as actors, MCs, models, and aspiring comedians.
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A representative from AK Plaza's New Channel Team said, "We hope that the untact regular sale will help brands (managers) struggling with decreased sales by increasing their sales, and provide customers tired of the COVID-19 issue with a refreshing shopping benefit, benefiting everyone."
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