SK Inno Launches Integrated Sub-Brand... 'Hi !nnovation'

Determined to Build New Fundamentals through Deep Change Centered on Green Balance 2030

[Asia Economy Reporter Hwang Yoon-joo] SK Innovation has launched a new integrated sub-brand, 'Hi !nnovation.'

SK Innovation explained that 'Hi !nnovation' embodies various directions of innovation pursued by the company from the perspectives of economic and social value, including 'High !nnovation' for creating greater innovation company-wide, 'Happy !nnovation' for making a happy world, 'Hi !nnovation' welcomed by the new era, and 'Human !nnovation' for coexistence with humanity.

SK Innovation stated, "It reflects our determination to accelerate the deep change of Green Balance 2030 that the company pursues and to create a new fundamental of corporate value through this." They added, "Especially this year, as the company and all members must overcome unprecedented crises together and focus on 'maximizing happiness,' various innovations are more important than ever, just as the integrated sub-brand implies," explaining the background for introducing the integrated sub-brand.

SK Innovation is Korea’s first and largest energy and chemical company but has continuously expanded its business areas through relentless innovation. Recently, it has been strongly promoting a deep change toward future advanced industries such as the battery business, materials business, and high value-added chemical business. To this end, it has completed or is constructing battery and materials production bases in key global regions including the United States, China, Hungary, and Poland. Through mergers and acquisitions (M&A), it has consecutively acquired high value-added chemical businesses of global petrochemical companies such as Dow in the U.S. and Arkema in France.

Considering this significance, SK Innovation plans to establish 'Hi !nnovation' not only as a corporate PR campaign or a means of internal and external communication but also as a corporate culture standard recognized and acted upon by all executives and employees.

SK Innovation recently launched a corporate PR campaign featuring 'Hi !nnovation' with the purpose of overcoming the COVID-19 crisis and leaping into new growth. This campaign conveys that the strength of South Korea, which the world is paying attention to, started from the high public awareness and innovation of its people, and SK Innovation aims to learn from and advance together with that innovative power.

Im Soo-gil, Head of Public Relations, explained the importance by saying, "'Hi !nnovation' fundamentally includes the familiar meaning of 'Hi' in the sense of pursuing social value and the meaning of 'High' from the perspective of economic value. We will make 'Hi !nnovation' an important milestone that clearly distinguishes SK Innovation’s development history before and after its launch, and in that sense, it was launched at the most critical time of the crisis."

This content was produced with the assistance of AI translation services.