Hyundai Department Store Mia Branch Opens Food and Beverage Outlet on 2nd Floor

F&B Stores Open Next to the 2nd Floor Back Entrance

Folding Doors Maximize Openness

[Asia Economy Reporter Seungjin Lee] Hyundai Department Store announced on the 12th that it will open the Italian restaurant 'h315' and the cafe 'In Earth Coffee' right next to the 2nd floor back entrance of the Mia branch on the 13th. It is unusual for F&B stores to be located near the department store entrance, which is called a 'prime spot' due to heavy foot traffic. Originally, this space housed miscellaneous goods and women's fashion brands.

The premium Italian restaurant 'h315' occupies an area of 217㎡. The store has a total of 21 tables (60 seats) and offers brunch, pasta, steak, pizza, and more. 'In Earth Coffee' is a famous cafe that opened in Songjeong, Busan in 2010 and has gained a reputation for its luxurious specialty coffee and bakery. The store size is 173㎡.

Both stores installed folding doors that can be folded or rolled like curtains by removing the exterior walls. This was done to maximize openness and improve accessibility. The stores operate from 10:30 AM to 9:00 PM, one hour longer than the department store for customer convenience.

Hyundai Department Store Mia branch is undergoing renovation because the number of potential customers has significantly increased as redevelopment apartments within a 3km radius of the Mia branch are being completed one after another. Last year alone, six apartment complexes with a total of over 7,300 households were completed, and about 4,000 households are scheduled to move in by January next year. This means that the number of households around the Mia branch will increase by about 11,300 in three years.

Renovation work is also underway for the basement level 1 food hall. It plans to house famous domestic and international F&B brands and various local restaurants, and is scheduled to reopen in July. Previously, the Mia branch renovated the 9th-floor specialty restaurant area, the 7th-floor living goods section, and the 2nd-floor women's clothing store.

A Hyundai Department Store official said, “The Mia branch’s store differentiation strategy focuses on providing comfort and experiences offline that are difficult to feel through online shopping,” adding, “We will nurture the Mia branch as a ‘regional landmark’ through new store experiments and region-customized marketing.”

This content was produced with the assistance of AI translation services.