[Asia Economy Reporter Yujin Cho] E-Land World (CEO Choi Woon-sik), which operates the global women's manufacturing and distribution integrated (SPA) brand Missso, announced on the 9th that it has launched the Must Jacket, boasting a proven fit.


Missso's Must Jacket features a sharp and sophisticated design, making it highly versatile as office wear. The newly released jacket is a linen jacket made from a wrinkle-resistant blended linen material, enhancing practicality. It does not require ironing even with frequent wear, and the natural everyday wrinkles add a stylish touch. The price is 59,900 KRW.


A Missso representative said, "Missso's Must Jacket has established itself as a fail-proof life item worn not only by customers themselves but also by their sisters and mothers, based on verified customer reviews." They added, "As spring is short and summer is getting longer, customer demand for linen items is increasing, leading to the decision for a quick launch."



E-Land World MISSO Launches Must Jacket View original image


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