Operating the 'Best Selection' Package with Preferred Options Bundled for Price Benefits

The K9 2021 Model (Photo by Kia Motors)

The K9 2021 Model (Photo by Kia Motors)

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[Asia Economy Reporter Kim Ji-hee] Kia Motors launched and began sales of the large sedan 'The (THE) K9 2021 model' on the 9th. This K9 features a newly introduced Saddle Brown color in the interior lineup with a bright brown tone, and it emphasizes luxury by expanding the application range of the interior ambient light (mood lighting).


With the newly applied voice recognition function, it is possible to control the opening and closing of windows, sunroof, and trunk, as well as seat heating, ventilation, and air conditioning. The front seats are equipped with a high-speed wireless charging system to enhance convenience.


Kia operates a new 'Best Selection' package that combines options preferred by customers to provide additional price benefits. The trims for the gasoline 3.8 and gasoline 3.3 turbo engines have been simplified to two types each. Various options can be selected within each trim, increasing customer freedom.


The prices for the gasoline 3.8 model are ▲Platinum 54,370,000 KRW ▲Grand Platinum 68,370,000 KRW, and for the gasoline 3.3 turbo model ▲Masters 65,570,000 KRW ▲Grand Masters 73,170,000 KRW, and for the gasoline 5.0 model ▲Quantum 92,320,000 KRW.


The new Saddle Brown color newly introduced in the 2021 model year interior lineup of the K9 (Photo by Kia Motors)

The new Saddle Brown color newly introduced in the 2021 model year interior lineup of the K9 (Photo by Kia Motors)

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Kia revamped 'The K9 Membership' with the launch of the 2021 K9 model. It added 'Premium Valet Parking' service providing valet parking at a parking lot near Incheon International Airport and 'Premium Residence' service offering one-night accommodation vouchers at domestic luxury hotels and resorts.


A new 'Best Total Care Program' supporting specialized vehicle management from purchase to after delivery is also introduced. Depending on the vehicle purchase type, benefits such as up to 1.0% low-interest installment plans and subscription services for Hutech massage chairs are provided. It also offers insurance premium support for 'K-Safety Care,' which exchanges the vehicle for a new one in case of a major accident, and automatic enrollment benefits in the 'Used Car Price Guarantee Program.'



A Kia official said, “The K9 2021 model has enhanced the dignity of the flagship authentic sedan by improving luxury and expanding customers' product choices. We will further increase customer satisfaction through dignified membership services and marketing activities that match the best product quality in the future.”


This content was produced with the assistance of AI translation services.

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