Nexen Tire 'N'Fera Sport' Wins German Red Dot Design Award
[Asia Economy Reporter Kim Ji-hee] Nexen Tire announced on the 6th that its summer tire 'N'Fera Sport' won the main prize in the product design category at the 2020 German Red Dot Design Award.
The N'Fera Sport product features excellent drainage performance through a 3+1 wide groove and applies an asymmetric pattern suitable for high-speed driving. The sidewall is designed with 3D grooves to optimally enhance block rigidity, delivering superior handling. Additionally, the application of a new compound maximizes grip and braking performance.
Cheon Kyung-woo, head of Nexen Tire's Central Research Institute, said, "Achieving excellent results at a global design award is a recognition not only of Nexen Tire's performance and quality but also of its design competitiveness. We will continue to apply differentiated designs and enhance product competitiveness through ongoing research and development."
Hot Picks Today
"Stocks Are Not Taxed, but Annual Crypto Gains Over 2.5 Million Won to Be Taxed Next Year... Investors Push Back"
- "Don't Throw Away Coffee Grounds" Transformed into 'High-Grade Fuel' in Just 90 Seconds [Reading Science]
- [Lee Jaemyung Administration 1 Year] 300,000 Benefit from Rural Basic Income, K-Food Hits 'All-Time High' Last Year
- "Groups of 5 or More Now Restricted"... Unrelenting Running Craze Leaves Citizens and Police Exhausted
- "Even With a 90 Million Won Salary and Bonuses, It Doesn’t Feel Like Much"... A Latecomer Rookie Who Beat 70 to 1 Odds [Scientists Are Disappearing] ③
The Red Dot Design Award is an international design competition organized by the North Rhine-Westphalia Design Center in Germany since 1995, evaluating innovation, aesthetics, and functionality. Along with the American IDEA Design Award and the German iF Design Award, it is considered one of the world's top three design awards.
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
