CGV 'ScreenX' Wins Gold at the Edison Awards in the US
[Asia Economy Reporter Jonggil Lee] CJ CGV announced on the 6th that its multi-projection special theater 'ScreenX' won the Gold Award in the 'Media and Visual Communication - Entertainment' category at the Edison Awards held on the 1st. The Edison Awards are invention awards established to honor the originality and perseverance of Thomas Edison (1847?1931). 'ScreenX' received high marks for its groundbreaking concept that goes beyond the frame of conventional screens and its innovation in maximizing immersion. This theater is the world's first to install screens on the front and both side walls. Starting with CGV Cheongdam Cine City in 2012, it is now operated in 326 locations across 35 countries. Frank Bonafilia, Executive Director of the Edison Awards, described it as "an innovative technology that could change the landscape of the film industry." Kim Jong-yeol, CEO of CJ 4DPLEX, said, "We are honored that ScreenX, 4DX, and 4DX Screen have all been recognized for their technological excellence. We will strengthen cooperation with small and medium computer graphics companies to enable audiences to enjoy movies more vividly." CGV previously won Silver Awards for '4DX' and '4DX Screen' in 2015 and 2018, respectively.
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